app-ads.txt

Implementing app-ads.txt in your app following steps:

Step 1.Overview

Step 2.Set up an app-ads.txt file for your app

Step 3.Publish your app-ads.txt file on your developer website

Step 4.Add your developer website in your app store listing

Overview

Authorized Sellers for Apps, or app-ads.txt, is an IAB Tech Lab initiative that helps ensure your app ad inventory is only sold through channels you’ve identified as authorized. Creating an app-ads.txt file gives you more control over who’s allowed to sell ads on your app and helps prevent counterfeit inventory from being presented to advertisers.

The app-ads.txt files are publicly available and crawlable by exchanges, supply-side platforms (SSP), and other buyers and third-party vendors.

Authorized Sellers for Apps (app-ads.txt) is an extension to the Authorized Digital Sellers (ads.txt) standard, originally designed for protecting web ad inventory. It extends compatibility to support ads shown in mobile apps.

To prevent a significant loss in ad revenue, you'll need to implement an app-ads.txt file.

Reference: About app-ads.txt

This is a app-ads.txt file example:

Note: Your app-ads.txt file must be formatted as specified by the IAB Tech Lab in order to be verified. If you need additional help, review the Authorized Sellers for Apps specification provided by the IAB Tech Lab.

Set up an app-ads.txt file for your app

• Below is an example of the app-ads.txt file. Before the app goes live, please go to the application list in the trek backend to obtain your ads.txt or app-ads.txt file. that is exclusive to your app.

get ads.txt or app-ads.txt

Publish your app-ads.txt file on your developer website

The hostname is determined from your app's developer website.Here is a example.

Format	Example
https://<<hostname>>/app-ads.txt	https://example.com/app-ads.txt
http://<<hostname>>/app-ads.txt	http://example.com/app-ads.txt

Add your developer website in your app store listing

To add your developer website in your app store listing:

• For Google Play: Add the website URL in the contact information of your app listing:

  1. Sign in to your Play Console.

  2. Select an app.

  3. On the left menu, click Store presence > Store listing.

  4. Scroll to Contact Details.

  5. Add your developer website URL.

• For Apple App Store: Add your developer website in the marketing URL field of your store listing.